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The Advantages of Licensing Over Franchising
When considering the expansion of a business, two popular routes often come to mind: licensing and franchising. While both models offer growth opportunities, it's essential to understand their differences and the unique advantages licensing provides. Here at kathy ireland® Licensing, we believe in empowering businesses through licensing, and here’s why:
1. Flexibility and Control
Licensing offers a level of flexibility that franchising often lacks. As a licensee, you can operate your business without stringent operational guidelines imposed by a franchisor. This means you can tailor your business to meet local market needs, innovate with new products or services, and make decisions that best suit your business objectives.
2. Lower Initial Investment
One of the most significant advantages of licensing is the lower initial investment required compared to franchising. Franchising often involves hefty upfront fees, ongoing royalties, and stringent requirements for marketing and branding. Licensing, on the other hand, typically has lower entry costs, making it...
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