Licensing allows businesses to grant permission to others to use their intellectual property (IP), brand, or products. Unlike franchising, where a business replicates its entire model, licensing focuses on specific assets.

Cost-Effective: Licensing doesn’t require extensive investment in operations, marketing, or distribution.

Brand Recognition: Expand your brand’s visibility without the need for a large-scale franchise network.

By partnering with local licensees, you tap into their market knowledge, distribution channels, and consumer insights.

Example: McDonald’s successfully expanded globally through licensing agreements.

Licensing allows you to enter industries outside your core competencies.

Collaborate with established players to benefit from their resources and knowledge.

Work with legal experts to ensure robust licensing agreements.

Safeguard your trademarks, patents, and copyrights.

• Assess their track record, market knowledge, and complementary capabilities.
• Verify their financial stability and reputation.
• What steps are involved in licensing?
• Identify your IP assets.
• Research potential partners.
• Negotiate terms and create a licensing agreement.

kathy ireland® LICENSING is the leader in the business licensing industry.

Set clear terms.

Explore international licensing opportunities.

kathy ireland® Worldwide began with a line of socks and has since expanded into the 14th Most Successful Brand in the world, according to License Global.

Louis Vuitton licensing its brand to TAG Heuer for luxury watches.

Start Strong: Begin your licensing journey with a solid strategy to save time and resources.

Collaborate Creatively: Think beyond traditional licensing models. Explore co-branding, cross-promotions, or joint ventures with other businesses. Creative collaborations can lead to exciting opportunities and mutual growth.